Agency420 is a provider of online, social and digital marketing services that helps small to mid-sized business owners elevate digital media to new highs. To support that goal we dedicate ourselves to developing fully customized programs to address each client’s unique and dynamic environment. We are committed to analyzing the data we collect and translating it into kernels of actionable business intelligence that can directly impact each client’s growth and success.
Our Testing Philosophy
Best practices suck because they don’t take into account your audience. We figure out what works for a client’s customers by testing hypotheses — we focus our energy on asking the right questions.
We find the intersection of prospect desires, competitor features & your features. PODs: Points of Difference. POPs: Points of Parity. POI’s: Points of Irrelevance.
We do this through the use of the testing cycle outlined below:
- Define elements
- Establish hypothesis
- Build variations ( challenge and control )
- Validate measurement
- Confirm significance
- Adapt Iterations
- Responding to change over following a plan
- Rapid iterations over Big-Bang campaigns
- Test & Learn using data over opinions and conventions
- Numerous small experiments over a few large bets
- Individuals and interactions over target markets
- Collaboration over silos and hierarchy
At Agency420 we go around the rock rather than letting the rock get in the way. We review all phrases influencing a campaign's performance such as internal, adjacent (competitors) and beyond. We turn data into meaningful insights.
We pride ourselves on strategic imagination, provocative inquiry, agility, resilience, active collaboration, transparency, creative problem solving, and we always like to challenge the status quo.