There are a lot of criteria used in choosing a digital marketing agency, but size should not be one of your decision factors. Remember that bigger isn’t always better and here’s why…
- Emerging Market - With the Legal Marijuana Industry being in its relative infancy, where do you go to find Experienced Digital Media Personnel? At Agency420 we pride ourselves in the fact that most of the people within our network have been involved in the industry since its inception. With the new legislation they have had to undertake accelerated learning curves to understand what can and cannot be done then taking this knowledge into the Digital Media Space to develop strategies that work.
- Flexibility - It’s tempting for companies to imagine that it takes a big marketing agency to handle their complex needs. Yet, big agencies can fall prey to inefficiency and inflexibility. Often, it is harder to find out who is accountable for a particular aspect of your project when it’s been broken down into many different facets and farmed out to many different employees, as big agencies often do.
- Expediency - With a smaller boutique marketing firm, a handful of people are doing it all. Smaller agencies work with fewer clients to give you the individualized attention you need. If you want something changed, a boutique digital marketing firm can quickly adapt since the chain of command is much more direct. You also have more flexibility to pick and choose which services you want, rather than signing up for a package that contains many items you don’t feel are necessary.
- Creative Approach – Big agencies generally have many processes and procedures along with red tape that can hinder creativity. You may end up with a square peg round hole scenario. While a boutique agency is adaptable particularly to the change regulations in the Cannabis Industry.
- Passionate Service - the large agencies have plenty of creativity and passion for what they do — it’s just that it may not be as apparent in the final product. Big agencies have a few standout employees, but boutique agencies aim for the whole company’s success. Ultimately, you want them craving your company’s success as well.
- Save You Money - Keep in mind that big marketing agencies have big overheads. They are fully staffed with salaried employees who require vacation time, health care and benefits. They work in big offices with high rent and costly utilities. By contrast, smaller boutique agencies may telecommute from their homes or work in a small office with 10 to 20 contractors. You’re not paying to connect with the agency secretary when you call a boutique marketing firm: you’re speaking directly with the CEO. You’re not paying for human resources to find the best talent for you: the boutique marketing agency’s talent has been hand-selected by the business owner. The cost savings logically gets passed down to you.