Search Engine Optimization (SEO)
Search engine optimization is the process of influencing the visibility of a website in a search engine’s unpaid or organic results.
Each and every day more than three billion people search Google for information. They search anything from which shoes are the best for running to which pediatrician they should choose for their child. Search engine optimization (SEO) allows web searchers to find what they are looking for. With numerous restrictions on advertising in the cannabis space, it’s vital to have strong search engine visibility within the organic listings.
How does search engine optimization work?
Search engines, like Google, use on-page content along with title tags, meta tags, headings, alt text and keywords as they crawl a website to learn what that website is about and provide that website as an option to web searchers. Search engines also use website load time, amount of visitors and backlinks when reviewing a site.
Search engine optimizers start with a keyword list that is build around a website's product. While brand name keywords are an obvious go-to, good SEOs will also use long tail keyword phrases along with competitor’s brands and geospecific keywords to optimize a website.